Showing posts with label San Juan Bautista. Show all posts
Showing posts with label San Juan Bautista. Show all posts

Wednesday, 17 April 2019

San Juan Bautista Design Firm Celebrates 15th Anniversary, Naming of New Partner

Founder and Creative Director Kathy Schipper and her San Juan Bautista-based graphic, web design and marketing agency, Schipper Design, have two big reasons to celebrate in 2019.

San Juan Bautista, CA, April 17, 2019 — Founder and Creative Director Kathy Schipper and her San Juan Bautista-based graphic, web design and marketing agency, Schipper Design, have two big reasons to celebrate in 2019.

Schipper Design celebrates its 15th anniversary and its Executive Vice President has been named a partner in the agency. Beth Welch, who has been with Schipper Design for almost six years, is now the Managing Director.


When Kathy founded Schipper Design 15 years ago in San Benito County, a hop-skip from California’s Silicon Valley, she immediately applied her signature style to her work. Not content to simply design, Kathy quickly set to work attracting and hiring fresh and innovative designers, digital creatives and marketing experts to the firm, building a well-rounded team equipped for collaboration.

“We are bringing Beth on as a partner so we can continue to deliver high-quality design and branding and continue our path for growth in marketing and design,” said Schipper, who now leads 15 full-time employees in a 4,000 sq. ft. studio in the heart of historic San Juan Bautista. “Beth has been instrumental in the company growth over the past five years. She brought a high level of agency experience and organizational leadership to Schipper Design.”

“Although our growth has primarily been referrals,” she said. “We always welcome new clients, and we are strengthened by new projects with our current clients. We have a commitment to be on the cutting edge of design and technical trends so our clients can benefit from our expertise. This makes our investment in continuous training and education for the staff vitally important.”

Adding Welch as a partner gives Schipper more flexibility to concentrate on the ever present demand for creative design and innovative marketing at Schipper Design.

Schipper started her career as a publishing rep for a book company and also worked in journalism, publication design, and leadership before moving to the Central Coast and starting her own design firm.

Welch had 15 years of marketing agency experience before joining Schipper in 2013. A native of Santa Maria, California, Welch graduated from San Jose State University with a bachelor’s degree in Business Administration with an emphasis in marketing.

“It’s very exciting, it’s something Kathy and I have been working on for the last couple of years,” said Welch about her new position. “We took the time to consider how it would impact the staff and our clients. We wanted it to be a smooth transition and have a positive outcome.”

Welch said her focus will be on business operations, human resources, business development, and managing client services. Her goal is to keep the firm progressing without losing sight of its vision.

“The goal is to continue to grow and manage the business; keeping it strong and instilling a culture and dedication much in alignment with our values and the high expectations we have for the creative work we design,” she said. “Our goal is to continue to provide our clients with clear marketing strategies and smart design. Working with our clients is exciting and important to me.”

Welch lives in San Juan Bautista with her husband and their three children.

Schipper Design has executed brand and identity work for countless MedTech innovators, launching new brands for multi-national cutting-edge tech such as Cordella by Endotronix and EBR System’s Wise CRT. Yet the firm has also stayed close to its roots: crafting an inspirational, community-centered brand launch for Natividad, Monterey County’s leading health center; garnering national “Best in Show” recognition—a rare call out from the distinguished Service Industry Awards—for their work with the San Francisco 49ers Museum; and delivering identity, messaging, and digital presence for vital service leaders such as Stevenson School, Hayashi Wayland financial consultancy, and multiple local city and county organizations.

Schipper Design
831.623.2341
info@schipperdesign.com
www.schipperdesign.com

Mailing address:
P.O. Box 1090
San Juan Bautista, CA 95045

Office Location:
53 Muckelemi Street, Suite G
San Juan Bautista, CA 95045

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455
http://www.schipperdesign.com

Wednesday, 11 May 2016

San Juan Bautista Design Firm Creates New Logo, Tagline for City of San Juan Bautista

Schipper Design, an international marketing and design firm located in San Juan Bautista, California, has created a new logo and branding tagline for the city.

San Juan Bautista, CA, May 11, 2016Schipper Design, an international marketing and design firm located in San Juan Bautista, California, has created a new logo and branding tagline for the city.

San Juan Bautista’s new logo and tagline honors its heritage and celebrates its future as an historic California city.


The new logo takes its cue from elements present in the architecture of Third Street as well as illustrations from the interior of the historic San Juan Bautista Mission, balancing historic tradition and heritage with 21st century imagination.

The process started in November 2015, when the San Juan Bautista Committee engaged Schipper Design to create a brand identity for the city, including a new logo and brand focus.

The first phase of the process began with a public survey, which resulted in 137 responses from residents and visitors alike. The results of the survey were tabulated and quotes were referenced in developing the new messaging for the city.


One typical response was: “An authentic and historic town, a hidden treasure, far from the maddening crowd, frozen in time, takes you back to the good old days where the pace is slower yet the sensory reward is richer.”

The new logo represents the city’s main attraction: the Old Mission San Juan Bautista. The arched shape, which creates a frame for the typography, was inspired by a painted wall pattern from the interior of the Mission.

The illustrated typography is reminiscent of hand-painted signs from the past, while the bold clean strokes speak to the future with clarity and unflinching confidence.

These elements are a nod to both the historical context of San Juan Bautista and the independent residents, merchants, businesses and civic leaders who work to maintain the unique culture of San Juan Bautista.

Finished in a crisp turquoise color, the color of the mission doors, the logo is ready for use as the city embarks on a new effort to reach potential new business and tourism.

Incorporated in 1869, and known as "The City of History,” San Juan Bautista is a unique village, alive with early California history and home to one of the most authentic, picturesque and pristine missions along the California mission trail.

Old Mission San Juan Bautista was founded in 1797 by Father Fermin de Lausen, successor to Junipero Serra, and is the 15th of the 21 California Missions.

A deep commitment to preservation has endowed the city with historic authenticity, including a nationally registered historic district, a main street lined with buildings straight out of the old west and original adobes dating back two centuries.

By embracing multicultural performing arts and artists, festivals and street fairs the community celebrates entertainment year-round. Surrounded on all sides by untouched hillsides, organic fields and natural habitats, the call to nature and the rustic outdoors complements every experience.

The city's new marketing tagline, “Lift Your Spirit,” is intended to reflect the sentiments of both residents and visitors. There is a deep consensus on how nice it feels to visit a place where life slows down and people can enjoy a relaxed day of browsing in small shops and dining outdoors.

About Schipper Design
Founded in 2003, Schipper Design is a marketing and design agency located in the quaint Central California town of San Juan Bautista. With a highly skilled team of designers and creatives, Schipper Design emphasizes the quality of design and terrific customer service — the perfect combination.

Their award-winning design team provides a myriad of marketing solutions, including brand identity, print collateral, website design, logos, tradeshow graphics, ad campaigns, video’s and TV commercials.

Local clients include: Natividad Medical Center, Door to Hope, Hayashi Wayland, Dunnion Law, Santa Catalina, Old Fisherman’s Grotto, The Ginger People, D’Arrigo Bros., Belli Architecture, Robson Homes, The 49er’s Museum, Linear Technology, Cannery Row, and many others.

Schipper Design can be reached at (831) 623-2341, and their website is www.schipperdesign.com.

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455
http://www.schipperdesign.com